Illustration & Design
The landmark ‘68 Olympic typography is nearly as ubiquitous in México as a Frida Kahlo tshirt. However, given that 2018 marks not only the 50th anniversary of Mexico City’s Olympic games, but also our designation as World Design Capital, the CDMX committee felt strongly about incorporating Lance Wyman’s trademark technique into the event branding.
The theme of the designation is Socially Responsible Design, and the programming centers around several related themes, including city identity, public spaces, mobility, and creating economic opportunity for Méxican artists. Not wanting to simply replicate Wyman’s technique in 2D typography, I tried to push it by applying it to 3-dimensional landmarks and cityscapes that represent the event themes.
Wyman’s trademark is beautiful, but it’s also a beast to execute. Nothing makes you respect another designer’s work more than attempting to replicate and expand upon it!