The landmark ‘68 Olympic typography is nearly as ubiquitous in México as a Frida Kahlo tshirt. However, given that 2018 marks not only the 50th anniversary of Mexico City’s Olympic games, but also our designation as World Design Capital, the WDC committee felt strongly about incorporating Lance Wyman’s trademark technique into the event branding.
The theme of the designation is Socially Responsible Design, and the programming centers around several related themes, including city identity, public spaces, mobility, and bolstering the creative economy. I applied Wyman’s technique to illustrations of city landmarks and symbols that represent these themes.
Nothing makes you respect another designer’s work more than attempting to replicate and expand upon it. In many ways I’m very proud of these illustrations (they took more than 40 hours apiece to complete). I just hope they do the original mark justice.