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GLASSDOORLABELS.png
 

the visual language derives from street markings, signage, and high visibility reflective materials.

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we needed a way to humanize all the safety visuals — to underscore the very personal cost of traffic violence — so we developed a cast of “walking person” characters...

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the original mark is universally loved. however, the type – while attractive at small sizes – had a balloonish, juvenile quality when set over 14pt. we needed something more mature.

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the wordmark employs a custom redrawing (based off Hoefler & Co’s Gotham). boldface letterforms were elongated slightly and corners rounded to make it a little less less stocky/stoic. 

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typography: Sentinel’s range and sentiment lend humanity to Gotham’s sterility. they pair to satisfy a range of cobranding and editorial needs.

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letterhead printed orange and PMS silver; second page and envelopes printed opaque white on neenah astrobrights. the highly customized result was surprisingly budget-friendly.

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members of our outreach teams handed out cards that double as reflective peel-off stickers;  cards for other staff printed opaque white on 100lb Astrobrights cardstock.

BCARDS.png
 

website redesign

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ICONS.png
View fullsize Get Involved landing page
Get Involved landing page
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Get Involved detail page
View fullsize Reports landing page
Reports landing page
View fullsize Reports detail page
Reports detail page
View fullsize Reports editorial details
Reports editorial details
View fullsize Reports editorial details
Reports editorial details
 

winter kit for our "pro team"

KIT.png
 

new office design (see gallery below for more from this project)

OFFICE.png
View fullsize GLASSDOORLABELS.png
View fullsize DOORGLASS-SHLOMO.png
View fullsize OFFICE.png
View fullsize NYCSTREETSFORPPL.png
View fullsize BIKELANE.png
View fullsize PUPPER-DOTS.png
View fullsize BACK-WALL-2.png
View fullsize PEOPLEFIRST.png
View fullsize EVOLUTION.png
View fullsize LOUNGE-WALL.png
View fullsize KITCHEN.png

all work © 2023 Sasha O'Malley