Art Direction, UI, Visual Design
When Halogen transitioned from a digital agency specializing in social media to a social tech startup, I took a leading role in developing the brand across key digital touch points.
The challenge was to develop a strong and energetic visual vocabulary that complemented but did not directly relate to the logo, which had fallen out of favor with the CEO. The solution employed color and simple patterns and pictograms to demystify social media strategy and tell the story of a young tech company's coming of age.
Logo Design: Director of Marketing
