Social Media Strategy, Art Direction, UI and Visual Design
3M tapped Halogen to develop a social media driven microsite to promote their new line of colored and patterned duct tape. The site targeted young women DIY/crafters with a shareable quiz (a la Cosmo) that reveals projects that match user interests. DIYers could also submit their projects for inclusion and, if selected, win cash prizes and products. How-tos for each project are detailed, as are interactive tape rolls that allow the users to play with, mix and match tape swatches.