Creative Direction & Design
Experimental film is full of hidden meaning. Quite often, plot and narrative are reflected back at odd and distorted angles; it's up to the viewer to determine the message. These were the driving themes behind the MIX26 branding.
I worked with art director and typographic illustrator Nim Ben Reuven to develop a system of broken letterforms that come together when reflected along a vertical axis. The result is a playful but cryptic and esoteric visual system that begs viewer participation via mylar tip-in. Secret messages abound!