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MIX 26: New York Experimental Film Festival

Creative Direction & Design

Experimental film is full of hidden meaning. Quite often, plot and narrative are reflected back at odd and distorted angles; it's up to the viewer to determine the message. These were the driving themes behind the MIX26 branding.

I worked with art director and typographic illustrator Nim Ben Reuven to develop a system of broken letterforms that come together when reflected along a vertical axis. The result is a playful but cryptic and esoteric visual system that begs viewer participation via mylar tip-in. Secret messages abound!

 

cvrs.jpg
mix.jpg
feedyourhead-spread.jpg
anthem-v2.jpg
anthem.jpg
insearchof-spread.jpg
hot.jpg
nun-spread.jpg
moxie.jpg
catalog-mylar.jpg
LETTERS.gif

all work © 2023 Sasha O'Malley