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Insomnia

Poster Concept and Design

The pretend movie INSOMNIA details the slow decent of a renown engineer diagnosed with a rare form of fatal insomnia. The poster concept employs illustrative type and lenticular printing to reflect the nature of his mental state. 3-frame lenticular (holographic) print morphs as you walk by.

insomnia2.png
insomnia1.png

all work © 2023 Sasha O'Malley