Creative Direction & Design
Design Week Mexico is a festival rooted in architecture and industrial design. As such, it seemed appropriate to explore design themes related to dimension, form, and space. The final solution pivots on the intentional distortion of typography, with letterforms that contour otherwise hidden structures and give the illusion of depth to a 2D surface.
The festival takes place across the city with several branded touchpoints, including a 300+ page directorio, exhibit and environmental design, merch, and digital media.