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Design Week Mexico

Creative Direction & Design

Design Week Mexico is a festival rooted in architecture and industrial design. As such, it seemed appropriate to explore design themes related to dimension, form, and space. The final solution pivots on the intentional distortion of typography, with letterforms that contour otherwise hidden structures and give the illusion of depth to a 2D surface.

The festival takes place across the city with several branded touchpoints, including a 300+ page directorio, exhibit and environmental design, merch, and digital media.

OPENING-NIGHT.png
SKETCHES1.png
DIRECTORIO1-ALT.png
DIRECTORIO-FOREEDGE.png
DIRECTORIO2.png
DIRECTORIO3.png
DIRECTORIO6.png
DIRECTORIO4.png
DIRECTORIO5.png
NOTEBOOKS1.png
TSHIRTS.png
FACADE.png
FACADE-SIDE.png
STEPS.png
REGISTRATION.png
COFFEE3.png
CLUBHOUSE2.png
CLUBHOUSE1-3.png
REJECTS.png

all work © 2023 Sasha O'Malley